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Rebranding Checklist

Track the progress of your website and Google Business Profile rebrand from Definitive Kitchen & Bath to Definitive Home Improvements, Inc. Your progress is saved automatically in your browser.

Overall Progress0 / 28
0% complete18 high-priority items remaining

Replace header logo with new Definitive Home Improvement shield logo

high

In Wix Editor: click the old logo → Delete → Add Image → upload new logo file. Resize to fit header.

Rename 'Products' nav item to 'Services'

high

Wix Editor → Pages & Menu → right-click 'Products' → Rename to 'Services'.

Remove 'DEFINITIVE KITCHEN & BATH' text from footer

high

Click the footer text element → Delete. Replace with new logo or plain text 'Definitive Home Improvements, Inc.'

Update copyright line to © 2026 Definitive Home Improvements, Inc.

medium

Click the copyright text in the footer → Edit text.

Update all contact form headings across all pages

high

Change 'FOR THE CUSTOM KITCHEN OR BATH OF YOUR DREAMS CONTACT DEFINITIVE KITCHEN & BATH' to 'CONTACT DEFINITIVE HOME IMPROVEMENTS FOR YOUR FREE CONSULTATION' on Home, About, and Contact pages.

Update About section intro text

high

Replace 'Definitive Kitchen & Bath Design Center believes...' with new copy referencing Definitive Home Improvements, Inc.

Remove 'Definitive Kitchen, Home and Bath' reference

high

Update the sentence ending with '...Definitive Kitchen, Home and Bath has something for everyone.'

Add Roofing and Siding to services section

medium

Ensure Roofing and Siding are prominently listed under 'Built & Renovations' column.

Change page heading from 'ABOUT DEFINITIVE KITCHEN & BATH' to 'ABOUT DEFINITIVE HOME IMPROVEMENTS'

high

Click the large heading text element → Edit.

Update body text to remove all Kitchen & Bath references

high

Replace 'At Definitive Kitchen & Bath Design Center and Home Improvements...' with updated copy.

Update address to 151 W 5th St, Deer Park, NY 11729

high

The old address (1350 Deer Park Avenue, Suite 12 North Babylon) should be replaced on About and Contact pages.

Update address to 151 W 5th St, Deer Park, NY 11729

high

Update both the text address and the embedded Google Map pin.

Verify and update business hours

medium

Confirm current operating hours (currently shows Mon/Wed/Fri 10-5, Tue/Thu/Sat by appt). Update if these were specific to the old showroom.

Update Site Title in Wix Dashboard

high

Wix Dashboard → Settings → General Info → Site Name. Change to: 'Definitive Home Improvements | Long Island General Contractor'

Update Homepage Title Tag

high

Wix Editor → Pages & Menu → Home → 3-dot menu → SEO Basics → Title: 'Definitive Home Improvements | Kitchens, Baths, Roofing & Siding'

Update Homepage Meta Description

high

SEO Basics → Description: 'Definitive Home Improvements, Inc. is Long Island's trusted Veteran-owned general contractor. 20+ years of experience. Free estimates!'

Update About Us page Title Tag & Meta Description

medium

Remove all 'Kitchen & Bath' references from About page SEO fields.

Update Contact page Title Tag & Meta Description

medium

Remove all 'Kitchen & Bath' references from Contact page SEO fields.

Purchase new domain (e.g., definitivehomeimprovements.com)

medium

In Wix Dashboard → Domains → Get a Domain. Search for 'definitivehomeimprovements.com' or 'definitivehiny.com'.

Set new domain as primary and redirect definitivekb.com

medium

After purchasing, set the new domain as primary. Then set definitivekb.com to redirect (301) to the new domain to preserve SEO value.

Update Google Business Profile website URL

high

In Google Business Profile → Edit Profile → Website → update to new domain URL.

Update GBP business name to 'Definitive Home Improvements, Inc.'

high

Google Business Profile → Edit Profile → Business Name.

Remove definitivekb.com from GBP website field

high

Update to new website URL once domain is set up.

Upload new shield logo to Google Business Profile

high

GBP → Edit Profile → Add Photo → Logo.

Update GBP business description

high

Use the optimized 750-character description from the GBP Optimization Package.

Add all secondary categories (Kitchen Remodeler, Bathroom Remodeler, Roofing Contractor, etc.)

medium

GBP → Edit Profile → Business Category → Add more categories.

Seed Q&A section with 4 pre-written questions

medium

Use the Q&A templates from the GBP Optimization Package.

Create first Google Post (project showcase)

low

Use the post template from the GBP Optimization Package.